What do you get when you mix two super famous people, dancing, 1 million yen, catchy music, chewing gum, a brilliant marketing campaign, youtube and a dash of hairy but cute? – the formula for viral marketing, at least in Japan. How was that video above? Wowed by the cuteness overload or hypnotized...

Commercials appearing on Japanese television can be quite…how can I say this…. “entertaining”. I have seen quite a few but this latest one was hilariously disturbing. Without reading the subtitles I understood many of the words and sentences in this commercial, basic and maybe...