Awareness of the National Gambling Treatment Service (NGTS) continues to grow through awareness campaigns run by the charity GambleAware, targeting primarily high-risk male gamblers (PGSI 8 ).
The campaign is well-targeted, with the greatest impact on its primary target audience of male high-risk gamblers (PGSI 8 ) and 'affected others' (partners, family and friends who are negatively affected by others' play). 
Recognition of the campaign continues to grow in wave after wave, reaching 74% among high-risk male players in August 2021 and 79% among others affected. A growing number of high-risk players agree that they will contact NGTS as a first step if they have concerns about their game - 60% in August 2021, up from 47% in May 2020.
This comes against a backdrop of increasing demand for help and support - the number of calls (and online chats) to the National Gambling Treatment Service National Gambling Support Service has increased by 41% [1] in the last 2 years (from 31 March 2021 compared to 31 March 2021. March 2019).
The latest campaign has been intensified in London and the Midlands after research [2] found higher levels of high-risk players in these regions [3] . This additional activity led to 40% of all male players aged 16 to 44 in London saying they were likely to contact NGTS or the National Gambling Hotline if they needed support with gambling-related problems, compared to 31% across the UK. .
Findings from the Annual UK Treatment and Support Survey [4] showed that there is a need for greater awareness of the support available to motivate people to seek treatment. The National Gambling Treatment Service campaign was designed to encourage self-referrals among high-risk players by referring them to the National Gambling Hotline, live chat and online support available through BeGambleAware.org. It has also come to the attention of many people that a casino without Swedish license with Zimpler
Demand for the service has never been higher and it remains important to raise awareness as a growing number of high-risk gamblers say they are gambling more as a result of the pandemic - 38% in August 2021 compared to 24% in August 2021. May 2020).
Zoe Osmond, chief executive of GambleAware, said :
"The National Gambling Treatment Service brings together a network of organisations across the UK to provide free, confidential treatment and support to anyone affected by gambling.
"It is encouraging to see that this campaign is helping to direct more people to treatment for gambling harms and is also helping to raise awareness of treatment service provision."
The national campaign mainly targeted high-risk male gamblers, who are already experiencing significant gambling harm, in four bursts of activity, with an additional burst aimed specifically at high-risk female players. Campaign material has appeared in newspapers, magazines, radio, online and out of home across the UK.
GambleAware will continue to monitor National Gambling Treatment Service awareness and the impact of the campaign. From November 2021, this assessment will be included in GambleAware's ongoing survey on demand for treatment and support .
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